01
It starts by itself
copy brief opened. Runs in GitHub Actions or Claude Code routine.
- ↻ copy brief opened
issue labelled copy
Corey Haines · 232K installsConversion Factory · Swipe FilesCopywriting skill
Runs by itself, every time a page needs copy.
Each page learns from the last one.
Install the Copywriting skill and make it a habit: follow https://gethabit.dev/skills/coreyhaines31/copywriting.md
- 1Copy
- 2Paste into Claude Code, Codex or Cursor
- 3It runs by itself
232K installs56K starsMIT licenceSource on GitHub ↗
Copywriting
by Corey Haines · 232K installs
The skill
Writes page text that sounds human and claims only what you can prove.
Only when you ask.
Better copy
Each page learns from the last one. Clearer copy that sounds human, with no tired angles.
↻ Runs by itselfevery time a page needs copy
How the habit works.
You don't have to.
When does it start? How does it check its work? What does it remember?
One run, step by step.
Then it stops.
Stops after one page per run and one rewrite pass.
- 01
Read the context
Read .agents/product-marketing.md with its Learnings section and the learnings log, then ask only for what is missing.
- 02
Diagnose first
Decide if this is a blank brief, a draft with real voice, or a point edit, and say why.
- 03
Draft by unit
Write two or three candidates for each headline, CTA and section, keep the best and lock it.
- 04
Run the gate
Check each line: can the reader picture it, can it be proven, could a competitor say it.
- 05
Remove AI tells
Scan for banned patterns, read long sentences and flag missing proof with [NEED: ...].
- 06
Hand over
Save page copy with notes and two or three headline and CTA options to drafts/, and ask for your approval.
- 07
Log the learnings
After your OK, add the chosen angle, declined claims and the evidence that would unlock them to the learnings log.
What it may do.
Nothing more.
It writes only in its own folder and asks you before anything goes out.
- Writes only inloops/copywriting-loop/**
- Talks tono outside service
- Sendsnothing
- Your OKIt asks you before anything goes out.
Is it for you?
Use it when it fits.
Read both lists. If the left one sounds like you, the Copywriting skill helps.
Use it when
- ✓ you need a new landing page
- ✓ your copy sounds like AI
- ✓ a headline or CTA is weak
Skip it when
- – you write emails or popups
- – you only need proofreading
Copywriting skill, answered.
Will it rewrite my whole draft?
Not if your draft has a real voice or you asked for a point edit. Then it changes only what is needed.
What if I ask for a claim I cannot prove?
It declines the claim, offers the closest supportable line and names the evidence that would unlock it.
Does it edit emails or popups?
No. The skill points to its emails and popups skills for those.
How do I install the Copywriting skill?
Copy the prompt at the top into your agent. It installs the skill from coreyhaines31/marketingskills and sets up the habit. Or run npx skills add coreyhaines31/marketingskills --skill copywriting.
Is the Copywriting skill free?
Yes. It is published under MIT. Habit is free too.
Copywriting. Now as a habit.
Install the Copywriting skill and make it a habit: follow https://gethabit.dev/skills/coreyhaines31/copywriting.md
All Corey Haines skills →More content skills →
Works in
- Claude Code
- Codex
- Cursor
- ChatGPT
- Claude app
Made by Corey Haines, published under MIT. Habit links to the original and never changes it. Is this your skill?