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Corey Haines · 162K installsConversion Factory · Swipe Files

Content Strategy skill
Runs by itself, first of the month.

A ranked content plan each month.

Install the Content Strategy skill and make it a habit: follow https://gethabit.dev/skills/coreyhaines31/content-strategy.md

  1. 1Copy
  2. 2Paste into Claude Code, Codex or Cursor
  3. 3It runs by itself

162K installs56K starsMIT licenceSource on GitHub ↗

Content Strategy

by Corey Haines · 162K installs

The skill

Content strategy is a skill that plans what content to create: pillars, topic clusters, scored priorities and a balanced calendar, from customer research and search data.

Only when you ask.

The habit

A ranked content plan each month.

↻ Runs by itselffirst of the month

How the habit works.
You don't have to.

Three questionsWhen does it start? How does it check its work? What does it remember?

01

It starts by itself

first of the month. Runs in Claude Code routine.

  • ↻ first of the month
  • 0 8 1 * *

02

It checks its work

scores backed, gain line. If a check fails, it tries again.

  • ✓the plan has 3 to 5 pillars
  • ✓every total equals the 40/30/20/10 weighted sum of its four scores
  • ✓every Search Potential score cites a keyword export or is marked estimate
  • ✓every searchable topic has an information-gain sentence that names the top results read

03

It remembers

ranked topic board. The next run reads it first: ranked topics, what shipped and what is still open.

loops/content-strategy-loop/board.md

One run, step by step.
Then it stops.

Stop ruleStops after one plan per month with at most 20 scored ideas.

  1. 01

    Read context

    Read .agents/product-marketing.md if it exists and ask you only for missing context.

  2. 02

    Gather ideas

    Search site:reddit.com, site:quora.com and site:competitor.com/blog, plus any keyword exports or transcripts you give.

  3. 03

    Gate searchable ideas

    Read the top results and write one sentence on what the piece adds, or drop it.

  4. 04

    Score

    Score each idea 1 to 10 per factor. Take Search Potential from your Ahrefs, SEMrush or GSC export, else mark it estimate.

  5. 05

    Balance

    Split the calendar roughly 60/30/10 across searchable, shareable and experimental.

  6. 06

    Update the board

    Write pillars, priority topics and the cluster map into the board.

What it may do.
Nothing more.

Safe by defaultIt writes only in its own folder and asks you before anything goes out.

Is it for you?
Use it when it fits.

Quick checkRead both lists. If the left one sounds like you, the Content Strategy skill helps.

Use it when

  • ✓ You do not know what to write about
  • ✓ You want content pillars and clusters
  • ✓ You want ranked topics for a calendar

Skip it when

  • – You need a single piece written
  • – You need a technical SEO audit

Questions

Content Strategy skill, answered.

Does it write the articles?

No. It plans. Writing goes to the copywriting skill.

Why drop an idea?

If no sentence explains what the piece adds over the top results, the skill says not to write it.

What if I have no keyword data?

The search score is marked estimate, so you see which rankings rest on guesses.

How do I install the Content Strategy skill?

Copy the prompt at the top into your agent. It installs the skill from coreyhaines31/marketingskills and sets up the habit. Or run npx skills add coreyhaines31/marketingskills --skill content-strategy.

Is the Content Strategy skill free?

Yes. It is published under MIT. Habit is free too.

Content Strategy. Now as a habit.

Install the Content Strategy skill and make it a habit: follow https://gethabit.dev/skills/coreyhaines31/content-strategy.md

  • Free
  • No account
  • Undo in one line

All Corey Haines skills →More content skills →

Works in

  • Claude Code
  • Codex
  • Cursor
  • ChatGPT
  • Claude app

Made by Corey Haines, published under MIT. Habit links to the original and never changes it. Is this your skill?

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